Maybelline is an American multinational cosmetic, skin care, fragrance and personal care company, based in New York City. It was founded in Chicago in 1914 and has been a subsidiary of French cosmetics company L'Oréal since 1996.
In January 2019, Maybelline collaborated with the German fashion brand Puma for its limited edition collection that was marketed as Maybelline X Puma. It was claimed as the multi-taking athleisure-inspired collection and consisted of 5 products. Adriana Lima was chosen as the ambassador for the collaboration