It’s been the third time that we feature Apple in this section, after the mobile iPhone X experience and the Xr / Xs landing page, they did it again with this Airpods Pro landing page 🙌
You could think that we’re just a team of apple 🍏 fanboys, but it’s not completely true: first, our platform is based on a Microsoft open-source 3D engine BabylonJS, and then, Apple is clearly a cutting-edge brand in terms of communication and product presentation, it’s not a surprise from them to use the best web design & 3D techniques 😻
Naker has been live for a bit more than a year with the mission to make the web cool again. For us and our growing community (2600 users 🌎), it means using 3D graphics to create more than a website, an immersive and interactive digital experience. The 3D aspect especially is a way to add interactivity 🎮 Usual web navigation is about clicking, scrolling, moving your mouse and typing, but it is usually a one-way communication. As users and visitors, we are passive on our discovery experience 😅 and our actions do not affect the design.
Why is it so important to add interactivity? In this case, Apple created a product presentation experience. The number one challenge for e-commerce is the aversion to buying something we don’t have under our eyes. Interactive product presentation is the best way to create a phygital discovery experience and increase sales 💰
Apple decided to go for a very interesting mix:
When you start, there’s not any clear indication of what to do, but it’s not a major issue since scrolling is the most natural action for the majority of web users. Once you started to scroll (and usually too fast for the first titles) you enter in a real scrollytelling experience where chapters, text, pack shots and videos alternate to show the features 🎧 and the technical aspects of the new super-expensive AirPods. This is basically a complete product presentation video but more interactive, you are the boss 🙇
Adding interactivity to this product presentation experience is a smart move.
In the previous experiences, Apple used the webGL technology to create those interactive digital experiences. This time, they decided to go with a more simple interactive video 🙆
In short, this experience is quite simple but is cleverly executed and brings interactivity back to the scene 😍 We hope that this will be a breakthrough to show the possibility of interactive web and it’s the confirmation that the web and the whole experience around it are changing in a good way. Without being an expert or spending 100k$ on design, you can start now to design your own on our app. Contact us!