The 3 main benefits of automating product visuals using 3D technologies

The 3 main benefits of automating product visuals using 3D technologies

3D Automation has been our hot topic for almost a year now, and we firmly believe that it's the starting point of a new revolution. But what is it exactly and what are its benefits?

The 3 main benefits of automating product visuals using 3D technologies
Nicolas Jacques
Operations Director

Are you tired of spending countless hours and resources creating product images and videos for your business? Have you considered using 3D technology to automate the process and make your life easier? If not, it's time to explore the world of 3D technology and see how it can revolutionize the way you produce product visuals. In this blog post, we'll present the major benefits of automating product visuals using 3D technology, and how it can help you save time, money, and enhance the overall customer experience. From increased efficiency to customization, scalability, and innovation, there's a lot to discover about the world of 3D technology and how it can benefit your business. So, let's dive in and discover the exciting world of 3D technology for automating product visuals!

1. Improve business efficiency - Save money and time

Depending on your business sector, a packshot can be quite expensive in logistics and operational costs. From our experience, the most expensive one was from a kitchen creator who use to build entire kitchens for weeks to prepare a shoot... for more than ten thousand euros!

Of course, using 3D models makes it quite easier and faster: a 3D/CGI image generated by an agency can cost up to 1000€ each depending on the country and will be designed in less than a week. But still, what happens when you have a large range of products? Investing that much for each product and variation is almost impossible. That's where automation can bring its value: by automating the process, you can generate high-quality product images and videos in a fraction of the time it would take with traditional methods. Generate an image? a few seconds. A 360° video? less than a minute. Then. again, what makes agencies still "expensive" at a big scale is that they're using 3D designers who manually create the visual. By automating this part, you remove the main cost.

Furthermore, 3D technology allows you to make changes and updates to your product visuals quickly and easily, without the need for costly reshoots. This can help you save even more money and ensure that your product visuals are always up-to-date and accurate.

Our 3D automation solution makes product visuals creation 8 times faster and 4 times cheaper than a 3D agency. Do you need proof? Ask our customers!

2. Customize purchase experience - increase customer satisfaction and sales

Customization is a key trend in the retail industry, as customers increasingly demand products that are tailored to their specific needs and preferences. With 3D technology, businesses can easily provide customized product visuals that allow customers to visualize their products in different configurations and settings. This not only enhances the customer experience but can also lead to increased sales and customer loyalty. According to a recent study, 72% of customers say that they only engage with marketing messages that are personalized and tailored to their interests. This highlights the importance of customization in engaging customers and building brand loyalty. By providing a customized product visualization experience, you can create a personalized experience for your customers, which can help build a stronger emotional connection to your brand. Furthermore, the same study found that 44% of customers say that they will likely become repeat buyers after a personalized shopping experience.

3D technology allows customers to interact with product visuals in an immersive and interactive way. For example, using 3D configurators, customers can customize products to their liking (check our post on the best reasons to create a 3D configurator on your eCommerce here) , seeing real-time changes and visualizing the end product before making a purchase. This not only enhances the customer experience but also helps reduce the number of product returns, as customers can see exactly what they are buying before making a purchase. But creating a tailored 3D configurator can take a lot of time (up to 6 months with integration) and cost up to 50k€ each. 

How to automate the process? Since we have the 3D masters and we have the materials data, our technology is able to automatically match all of these to generate all the configurators with all the options set up, no more manual work! Thanks to that, creating a 3D configurator can take a few minutes max for each and with a much much higher ROI. 

3. Efficient product pages at scale - for ALL your products and variations

Last but not least, big brands with a lot of products struggle to maintain consistency on all their product pages. One of our main customers has more than 14 000 SKUs (SKU = unique product reference) and you can imagine how difficult it is! Scalability is a critical factor for businesses that want to grow and expand their operations. However, when it comes to creating product visuals, scaling up can be challenging, as it often requires more resources, time, and effort. That's where 3D automation can make a significant difference. By automating the process of generating product visuals, businesses can scale up their operations quickly and efficiently, without compromising on quality. According to a study by Gartner, companies that use automation can increase their output by up to 20 times. According to a report by Deloitte, more than 60% of brands release fewer products than they want because of logistics limits. 

The concept of having flagships is normal, and the Pareto efficiency shows that 20% of your products will always bring 80% of your revenue. But what about the 80%? The main objective for your brand is to make some profit on all the products released, you should never ditch your other products' marketing, otherwise, you shouldn't have released it! Overall, 3D automation can help brands to be more scalable, by allowing them to generate high-quality product visuals quickly, efficiently, and cost-effectively. By using 3D automation, businesses can create a wider range of products, reduce their time to market, and scale up their operations without the need for additional resources. This can help businesses to grow and expand their operations, while also maintaining a high level of quality and customer satisfaction.

With our solution, we are proud that our customers are not only creating product visuals faster and cheaper, but are also improving their global conversion rate up to 20%.

In conclusion, 3D automation is a game-changer for businesses in the retail industry. By automating the process of generating product visuals, businesses can improve their efficiency, reduce costs, enhance customer experience, and scale up their operations quickly and efficiently.

If you're looking to streamline your product visual creation process and take advantage of the benefits of 3D automation, we'd love to hear from you. Our French 3D startup specializes in automating product image and video generation and producing 3D configurators, helping businesses in the retail industry to create stunning visuals and enhance their customer experience. Contact us today to learn more about how we can help your business leverage the power of 3D automation and take your operations to the next level!