Embarking on the thrilling journey of a 3D creation pipeline? Hang on tight, because we're about to unleash a powerhouse of KPIs and tools to skyrocket your pipeline from 'good' to 'mind-blowing'! 💥
Greetings, 3D trailblazers! 🚀
In today's industrial and brand landscape, 3D creation pipelines are the engines of innovation. They bridge the visionary work of product designers with the marketing magic that brings products to life. But how do we measure this journey's success? Enter Key Performance Indicators (KPIs) – the compass guiding us towards a more efficient and impactful pipeline.
In this journey, we'll uncover the secrets to crafting a 3D creation pipeline that not only creates, but captivates. From turbocharging design efficiency to mastering asset reusability, we're diving into the core of 3D excellence.
Join us as we unveil the tools and techniques that will empower you to revolutionize your pipeline, one 3D masterpiece at a time!
1. Understanding what is a 3D Creation Pipeline
Your 3D creation pipeline is the heartbeat of your creative journey. It's a dynamic process that starts with the brilliant sparks of inspiration from product designers. These visionary creators mold ideas into tangible 3D technical assets, breathing life into concepts and giving them form. As these digital marvels take shape, they embark on a journey through the pipeline. Think of it like a well-oiled machine, where each cog represents a stage of transformation. Concepts evolve into intricate models, textures are meticulously applied, and functionalities are integrated seamlessly.
And then, these 3D wonders find themselves in the hands of marketers. Here, a whole new chapter of creativity unfolds. Marketers infuse life into these assets, crafting compelling product images, dynamic videos, and interactive experiences that leap off screens and resonate with audiences.
The beauty of this pipeline lies in its collaborative essence. It's a symphony where each member plays a crucial role, ensuring that the end result is nothing short of spectacular. The designers' vision aligns with the marketers' insights, and together, they create an experience that transcends the digital realm and create a great assess for the brand towards its customers
In this intricate dance of creation, efficiency and synchronization are paramount. That's where the magic of KPIs comes in. They're the backstage pass, granting you access to the inner workings of your pipeline. They unveil where the process shines and where it may need a bit of polish (or a bit of Naker?)
As we journey deeper, we'll explore how KPIs can revolutionize each stage of this pipeline. From accelerating design efficiency to maximizing asset reusability, we're on a mission to unlock the full potential of your 3D creation journey.
2. Why KPIs matter ?
In the realm of 3D creation pipelines, Key Performance Indicators (KPIs) are the guiding stars. They illuminate the path to success by providing crucial insights into the efficiency and effectiveness of each stage in the pipeline.
By tracking KPIs throughout the 3D creation pipeline, businesses gain invaluable insights into the efficiency and impact of their efforts. These metrics form the foundation for calculating Return on Investment (ROI). Understanding which aspects of the pipeline yield the highest returns empowers businesses to allocate resources wisely, ultimately driving greater profitability.
Design is then no longer only about art but also about business efficiency. That's why many brands now have more and more people dedicated to ensure the viability of their content creation pipeline in "Content Factories".
3. Identifying and Selecting Relevant KPIs
Design Time: The time taken to bring a 3D model from concept to completion on tools such as Solidworks and Autodesk Fusion. Can be measure in time spent or money. Bear in mind that this time is first to design your future products, not only the assets from it.
Revision Cycles: This KPI counts the number of design revisions needed to reuse the original technical 3D model in a marketing asset creation pipeline. The best tool for that IS Pixyz from Unity but we discrovered recently RapidCompact who is a way simpler (thus efficient?) option. Use project management tools like Trello to streamline this process.
Texture creation / adaptation: Technical 3D models are usually textureless, so they need to be created ! Good news is, you usually already have all the material in HD photos. Tools like Substance by Adobe will help you to make the seamless and more 3D-friendly. Since this step can be more difficult to automate, you'll have to decide between internalize it or going with an operating partner on this.
Asset Utilization Rate: This measures how often a 3D asset gets reused across various projects. It's a crucial thing to measure ROI, because going all the way in this process just to generate 1 or 2 packshots can be a bit overkill. Tools like Adobe Experience Manager and Wrike help manage this effectively. It is noticeably similar for the average of Variations created from each 3D model. It can be from production variations but also from combining different products together... The more the better !
Naker developped its own texture management system to let our users create their own product variations, manually with our interface or automatically with our script !
Time Saved through Asset Reuse: Compare the time spent on using existing assets versus creating new ones. Microsoft Power BI, Excel and a great sense of rigorousness are powerful tools for this kind of analysis.
Here we are, the assets now generated are used on your different platforms. And nothing is easier to measure effectivenness online, especially those 3 engagement metrics :
Click-Through Rate (CTR): This tracks the percentage of viewers who interact with your 3D content. You can also measure the time spent on the page or playing with the 3D interactive version of your product if there is one on the page.
Conversion Rates: Measure the percentage of viewers who complete desired actions, like making a purchase. (For more info, Optimzely wrote a great post about it)
Product-return rates: Dive into your customers satisfaction by measuring the impact of having better visuals.
Google Analytics and HubSpot are your go-to tools for all these very classic KPIs to follow for any eCommerce warrior! You should implement A/B Testing to test different 3D assets to find out which ones lead to higher conversion rates. Tools like Optimizely, VWO, and Crazy Egg provide features for this kind of testing.
Let's dive into real-world success stories where businesses have revolutionized their 3D creation game, showcasing the power of KPIs in action.
Case Study: TechGad Innovations (name changed for confidentiality reasons)
Challenge: TechGad Innovations, a leading tech accessories brand, aimed to enhance their online presence and drive conversions through immersive 3D experiences.
Solution: By implementing a robust 3D creation pipeline with Naker and tracking relevant KPIs, TechGad Innovations saw remarkable results.
Key Takeaway: TechGad Innovations' strategic use of KPIs in their 3D creation pipeline with Naker not only improved design efficiency but also significantly enhanced marketing effectiveness. This resulted in a 35% increase in ROI, showcasing the transformative power of tracking the right metrics.
If you want to have more examples of how a streamlined 3D creation pipeline can have an amazing impact on the business of our customers, let us know by contacting us :)
As a last advice, I'd recommend you to keep the party going! We're dishing out tips for keeping your pipeline in tip-top shape. Stay flexible, stay curious, and always be ready to ride the wave of industry trends! Armed with KPIs, armed with tools, and armed with knowledge. Now go out there and rock that 3D creation pipeline like the creative maestro you are!
Have a genius 3D pipeline hack? Burning questions? Drop us a message! And don't forget to explore our treasure trove of resources.